• Smartphone Insights 2014: Saudi Arabia and United Arab Emirates

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    Nielsen Smartphone Insights is a syndicated survey providing detailed understanding of smartphone and feature phone users and revealing the challenges and opportunities that exist as the mobile landscape continues to evolve. The fieldwork for Saudi Arabia and UAE was conducted in Q1’2014. It was conducted through face-2-face interviews. 

    -Saudi Arabia: A total of 1791 contacts were made to know the incidence of smartphone. 

    -United Arab Emirates: A total of 1505 contacts were made to know the incidence of smartphone.


    • Penetration & Demographics
    • Device Path To Purchase
    • Brands
    • Smartphone Habits
    • Advertising
    • Shopping

    For more information, please contact Prajakta Bhatkar at: Prajakta.Bhatkar@nielsen.com.


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