The Nielsen Global Trust gauges consumer sentiment about 19 paid, earned and owned advertising mediums. The results identify the ad formats resonating most strongly with consumers and those that have room to grow. Importantly, consumers around the world weigh in on the platforms most effective in driving action. Consumers also tell us the types of messages they most enjoy—and not surprisingly, they differ by generation.

Country data available:

- Saudi Arabia
- UAE
- Egypt
- Pakistan