Make strategic digital retail decisions to get the competitive edge by understanding behaviours, profiles and perceptions of online shoppers.

With over 2 million New Zealanders shopping online, learn more about this growing digital retail marketplace. Nielsen's New Zealand E-Commerce Report 2016 includes:

- Main e-commerce categories

- Top online brands

- Spend going offshore and why

- Primary drivers to shopping online - is it deal seeking or convenience?

- Barriers to shop, including delivery options

- Preferred payment methods

- The blurred lines between in-store and online shopping

- Shopping on mobile devices, including by category

- Predictions for e-commerce in New Zealand