• Nielsen and Brandadvantage New Zealand Sports, Arts and Entertainment Report

    AUD $4,840.00 (including GST)

    Nielsen And Brandadvantage New Zealand Sports, Arts And Entertainment Report The Sports, Arts and Entertainment Report helps brands to better connect with fans. Sports, Arts and Entertainment play a big role in most New Zealanders lives, whether actively participating or simply supporting as fans. The report enables you identify and understand fan bases, how to communicate with them and ultimately how to maximise your investment.

    The report profiles fans and enthusiasts of 52 sports, active recreation, arts or entertainment places/events. It also includes fan ratings for 16 major sports, the importance of sponsorship to fans and the star power of the Nations favourite sporting celebrities.

    Choose between the full report or specific profiles, categories include:


    The methodology uses a combination of the Nielsen and BrandAdvantage Sports, Arts and Entertainment online survey conducted in May/June 2015 with a sample size of 2,500 and Nielsen’s Consumer and Media (CMI) service, an annual rolling survey with a sample of 12,000 New Zealanders.

    Costs of the report range from NZ$895 to NZ$4,850. Download the full report today or contact Amanda.Wisniewski@nielsen.com or your Nielsen account manager for specific profiles.


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