• New Zealand Connected Consumers Report

    AUD $5,843.00 (including GST)


    Today, 3.1 million New Zealanders spend the equivalent of two workings days online each week. Nearly three quarters (73%) use at least two devices on a weekly basis to access the internet and nearly two in five (39%) use at least three.

    Seven in ten New Zealanders own a mobile device. Nearly two thirds (64%) own a smartphone, 33% own a tablet device and more than a quarter own both a tablet and a smartphone, a fivefold increase since 2012.

    Close to two thirds (65%) of the NZ online population access digital content via a smartphone each week, and over a quarter (27%) do so via their tablet device.

    Your consumers live in a world where their media and information sources are available on-demand and at their fingertips; they are increasingly gravitating toward anytime, anywhere consumption of media content. A plethora of connected screens, devices and platforms is providing more opportunities than ever to connect the consumer with your brand – but, it’s a competitive playing field. 

    The consumer does not stand still in today’s landscape and neither should you.

    The Nielsen New Zealand Connected Consumers Report is a one-of-a-kind industry tool to guide your business’ marketing and media strategy in alignment with today’s connected consumers. The comprehensive insights and data sets provide your business with a unique ability to identify core audience segments and deep-dive into their device and cross-platform content consumption and influences, and the way they interact with brands - so you can capture and maximise the opportunities of this increasingly connected consumer.




    Shopping Cart

    Shopping cart is empty.

    To securely download this report, please add to cart below

    To access the full report, please provide us with a little information.

    Related Reports