• New Zealand Connected Consumers Report

    AUD $5,843.00 (including GST)

    DOES YOUR MARKETING STRATEGY REFLECT TODAY’S CONNECTED NZ CONSUMERS?

    Today, 3.1 million New Zealanders spend the equivalent of two workings days online each week. Nearly three quarters (73%) use at least two devices on a weekly basis to access the internet and nearly two in five (39%) use at least three.

    Seven in ten New Zealanders own a mobile device. Nearly two thirds (64%) own a smartphone, 33% own a tablet device and more than a quarter own both a tablet and a smartphone, a fivefold increase since 2012.

    Close to two thirds (65%) of the NZ online population access digital content via a smartphone each week, and over a quarter (27%) do so via their tablet device.

    Your consumers live in a world where their media and information sources are available on-demand and at their fingertips; they are increasingly gravitating toward anytime, anywhere consumption of media content. A plethora of connected screens, devices and platforms is providing more opportunities than ever to connect the consumer with your brand – but, it’s a competitive playing field. 

    The consumer does not stand still in today’s landscape and neither should you.

    The Nielsen New Zealand Connected Consumers Report is a one-of-a-kind industry tool to guide your business’ marketing and media strategy in alignment with today’s connected consumers. The comprehensive insights and data sets provide your business with a unique ability to identify core audience segments and deep-dive into their device and cross-platform content consumption and influences, and the way they interact with brands - so you can capture and maximise the opportunities of this increasingly connected consumer.

     

     

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