Amazon’s expansion into the Australian market is expected to launch by the end of 2018. Nielsen's Australian Amazon Report helps you answer three big questions:

- What are the perceived benefits of the full Australian Amazon site?

- What products will Australians be adding to their Amazon shopping list?

- What does Amazon's arrival mean for local retailers and brands?

The comprehensive report is an in-depth analysis on Australian consumers’ current online shopping behaviours and the awareness and intentions when Amazon launches a local site. The report investigates specific categories including electronics, groceries, books/music/videos and online department stores.

The research methodology combines two online omnibus surveys (January and March 2017) each of 1,500 consumers aged 18+ across Australia and a qualitative omnibus (discussion groups) of 24 participants.

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