• The Arrival Of Amazon: Nielsen Australian Amazon Report 2017

    AUD $5,500.00 (including GST)

    Amazon’s expansion into the Australian market is expected to launch by the end of 2018. Nielsen's Australian Amazon Report helps you answer three big questions:

    - What are the perceived benefits of the full Australian Amazon site?

    - What products will Australians be adding to their Amazon shopping list?

    - What does Amazon's arrival mean for local retailers and brands?

    The comprehensive report is an in-depth analysis on Australian consumers’ current online shopping behaviours and the awareness and intentions when Amazon launches a local site. The report investigates specific categories including electronics, groceries, books/music/videos and online department stores.

    The research methodology combines two online omnibus surveys (January and March 2017) each of 1,500 consumers aged 18+ across Australia and a qualitative omnibus (discussion groups) of 24 participants.

     

    *If you are an existing Nielsen client who is subscribed to Nielsen services, please contact your account manager to receive a 20% discount.

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